Communication Design

When it comes to creating strong engagement, it is important to know your audience so you can create a compelling narrative that captures the imagination and builds a shared desire for change. Creating powerful communications and a strong brand is essential to make impact.

How ThinkPlace can help

We work with leaders to design communication for a variety of purposes and audiences. ThinkPlace can help design:

  • Evidence-based communication, by designing research to understand the values, language and messengers that resonate with your audiences and have measurable impact.
  • Communication strategies, using narrative framing methodologies to craft messages and calls to action that work.
  • Audience analysis, by using media analysis, qualitative and quantitative research to understand who you need to talk to have the biggest impact and conducting user testing.
  • Factual storytelling, by producing your narrative in different formats – written, visual, multi-media – tailored to audiences and their media and channel preferences.
  • Marketing and branding, to ensure your story is instantly recognisable and easy to communicate.
  • Organisation transformation change narrative, by taking a co-design approach we determine the shifts which necessitate change and overarching approach
  • Road mapping change narrative, identifies the steps required to achieve the change, and linkages to current initiatives underway.
  • Measurement and evaluation, to review of the effectiveness of your communication, identify evolution of messages and tactics, and pivot to ensure your story is being told.

Learn more about how we approach Communication Design