Helen Milner believes the best organisations and brands are born from strong cultures, authentic stories and a genuine commitment to the greater good. She has a knack for unlocking a vision and shining a light on possibility — helping leaders see the future they could create and then charting the path to get there. Over her career she has guided brand strategy and creative direction for some of New Zealand’s most iconic names, and worked internationally to help businesses and organisations realise their potential.

As a collaborator, Helen partners with teams and leaders to solve problems, reframe challenges and find ways to do things better. She sees organisation and brand as inseparable — and champions embedding circular thinking into a brand and organisational ethos from the outset. This creates a foundation for commercial and organisational success while building a legacy that matters.

Her work spans brand and creative strategy, circular thinking, internal engagement, customer experience and design. With a deep understanding of how creativity and commerce can work together, she creates pathways that are both aspirational and achievable, helping organisations not only prepare for the future but actively shape it.