Juanita is passionate about social innovation, rapid prototyping, business & information design.
With wide professional and academic experience in Africa (Kenya, Somalia, Tanzania, Zambia, DRC and Côte d’Ivoire, among others), UK, China, Indonesia and Colombia, her strong communication skills paired with her transformational design acumen, allow her to turn everyday business concepts into disruptive strategies that achieve social impact. She has worked in the areas of behavior change, sexual and reproductive health, poverty alleviation, economic inequality and financial inclusion using strategic design approaches.
At her time at ThinkPlace, Juanita has led multiple innovation processes and behavior change strategies that have informed major public health projects. Juanita has previous experience as Project Manager & Researcher in an international recruitment agency in Colombia and the UK and as a Creative Director for boutique marketing agencies. Juanita holds two bachelor’s degrees from Los Andes University, Colombia in Business Administration and Design and a Postgraduate Degree in Social Innovation Management. Her work has been published in the International Small Business Journal’s paper: Business models impacting social change in violent and poverty-stricken neighborhoods: A case study in Colombia.